Step inside the system. Access Granted is a 30th Anniversary experiential activation that turns the architecture of an Alienware PC into a world you can walk through, where every zone is a chance to stress-test, build, and feel exactly what thirty years of obsessive engineering means.
Onboarding: Guests enter the life-size system through an IEC C13 power outlet, the standard hardware for Alienware PCs.
Designed in Photoshop and animated with Hailuo AI
Throughput: The Motherboard Lounge, CPU Plug-and-Play, GPU Stress Test, and RAM photobooth stations serve as primary brand touchpoints.
Motherboard Lounge
CPU Plug-and-Play
GPU Stress Tests
Hallmark Experience: Two omnidirectional treadmills connected to an Alienware-powered VR headset immerse gamers into the virtual world of Alienware.
Offboarding: Guests collect branded swag throughout the event and take home a pre-sale code for an upcoming product launch.
Pre-Sale Code for New Product Launch
Experience Map: The precise layout and flow relative to the venue.
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Awards & Accolades:
Winner | Alienware 30th Anniversary Experience Pitch (Dell Technologies)