Gone are the days of being too afraid to admit that you don’t know what you want to do with your life. In fact, the truth is no one really knows. And that's okay. By adopting an authentic voice that understands a generation plagued by uncertainty, this campaign positions Indeed as the most trustworthy source in the job search category.
No Experience Necessary: No one really knows the path to their dream job; but with Indeed, you can get a head start.
Produced by the Lord Almighty
Social Promotion & Microsite: In the age of imposter syndrome, we're capitalizing on affirmations that restore our target's trust in self.
Branded TSA Bins: For our frequent flyers, we're delivering our message in the one place they can't skip — the TSA line.
Ben & Jerry's Brand Partnership: Because a pint of Vermont's finest is the perfect companion to the anxious doomscrolling and anticipation that comes with the job search.
Experiential: Bringing Indeed's online platform to the physical world.
The Book: The whole shebang.
__________________________________________
Awards & Accolades:
Third Place Overall Student Campaign (National) | AAF American Advertising Awards
Best Plans Book (National) | AAF American Advertising Awards
MRI-Simmons Inspired by Insight Award (National) | AAF American Advertising Awards
First Place Overall (Regional) | AAF District 15 NSAC
Best of Show (Regional)| AAF District 15 American Advertising Awards
8 Gold, Silver, and Bronze ADDYs (Regional) | AAF District 15 American Advertising Awards